Advertising and sales promotionAdvertising and Sales Promotion is designed as a comprehensive introduction to the principles and practices of advertising. Students will gain knowledge of techniques used in current advertising, including print, broadcast, and digital media. The course provides an overview of how communication tools can be used to reach target audiences and increase consumer knowledge.
SYLLABUS Elearn site Google Classroom Site Course TimelineUnit 1: World of Advertising
Unit 2: Planning the Campaign Unit 3: Implementing the Campaign Unit 4: Social, Ethical & Regulatory Issues in Advertising Unit 5: Employability & Career Development assignments/downloads
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