Advertising and sales promotion
Advertising and Sales Promotion is designed as a comprehensive introduction to the principles and practices of advertising. Students will gain knowledge of techniques used in current advertising, including print, broadcast, and digital media. The course provides an overview of how communication tools can be used to reach target audiences and increase consumer knowledge.
Unit 1: World of Advertising
Unit 2: Planning the Campaign
Unit 3: Implementing the Campaign
Unit 4: Social, Ethical & Regulatory Issues in Advertising
Unit 5: Employability & Career Development